MOBILE APPS: Understanding their role in business

Posted on Friday, 22 October 2021  107 Views


Understanding their role in business

  • Are you a mobile app developer or thinking of developing a mobile app?

  • Want to improve your ability to develop, support or manage apps for clients??

  • Is your incubator or hub supporting mobile app developers or coders?

Mobile apps have become a strategic tool for virtually every business: make sure you understand the commercial and competitive keys to unlock the value of any app.


With total annual revenue of over $4bn, South Africa is leading the way in Africa when it comes to mobile application development and use. The growing use of smartphones, lower data costs and the advent of 5G are all driving increased use of mobile apps.

Mobile app development is an area of lightning-fast changes, disruptive technologies, and new trends. Many businesses now use apps as a sales and customer engagement channel, creating a large market for e-commerce development and support. In this highly competitive space, understanding what apps can and cannot do, and how to gain market traction for an app, are critical skills.

Whatever your interest in mobile apps, understanding the ins and outs of app development, user experience, monetization and the app store environments, as well as the links between social media and apps, are all vitally important. Our line-up of Mobile App industry experts will provide practical insights, examples, and advice, including:

  • Sharing the best methodologies in mobile app development
  • Monetisation strategies
  • Commercialisation strategies for start-ups developing mobile apps
  • Business opportunities in the mobile app space

Diarise the date now, and join us to learn from and be inspired by a panel of funding experts and successful technology entrepreneurs.

For inquiries contact: Rhulane Hobyani on or Orapeleng Moremong on


  • THURSDAY 28 Oct 2021
  • 11h00 to 13h30

Online meeting link:


Who should attend:

Mobile app startups; startup founders; tech mentors; managers of incubators and hubs supporting coders and app developers; technology






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MOBILE APPS: Understanding their role in business
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